36 Hours to concept, 36 days to build.

We transformed the Miami Grand Prix Paddock Club into an 8,000 sqft. premiere launch experience at the weekend of May 2–May 4, 2025. The space blended racing, music, fashion, and film: an immersive APXGP LED garage, a Tommy Hilfiger collab, personalized trading cards, and a packed DJ stage powered by Apple Music.